YouTube for Real Estate

YouTube for Real Estate Agents

Using YouTube for real estate is easier than you think. This simple guide will walk you through setting your your YouTube Channel. Don’t be intimidated, this is your opportunity to set yourself apart and tap into an untapped market of potential leads your competitors aren’t. It’s also a goldmine for enhancing your marketing at every step of the journey: lead generation, nurturing and conversion.

Here are some easy tips for creating a real estate YouTube channel and setting yourself up to make sure it’s a success.

Here’s How To Start Your YouTube Channel

Step 1 – Sign Up For A Google Account, or use an existing one.

This could be a business account or personal one. However, when dealing with anything digital marketing related for your real estate business, we recommend opting for something professional versus personal.

Step 2 – Go to YouTube and create a real estate channel.

You’ll be prompted to then give your channel a name. Stick with something simple and easily searchable. For example, Jeff Kayle REALTOR, San Diego Real Estate. If you’re creating a YouTube channel for a brokerage or agency, then use the agency name and location.

Step 3- Personalize your YouTube Channel with your branding.

Before you start uploading your awesome videos, you’ll need to make sure your YouTube channel is personalized to your branding. You’ll need to:

  • Upload a profile picture. Make sure your photo is consistent with your other social media channels. This could be a headshot or your company logo.
  • Add a channel banner. YouTube Channel banners are important because it’s one of the first things someone sees when they go to your page. The good thing is, it could be as simple as an image of some homes or a graphic customized to your brand. Design programs like Canva have pre-made templates that make it easy to create your own and personalize it to your branding.Write a channel description. Consistency matters, so about description can be the same one on your website, Facebook page, etc. It should be at least 250 words long and have the most important information in the first 100-150 words.
  • Create some playlists for the types of videos you intend on creating. In a nutshell, playlists make it easy for your viewers to find the videos they want to watch. They work similarly to those on music streaming sites like Spotify and Apple Music. You can curate a playlist of your own videos, other’s videos, or even a combination. They allow you to create a collection of related videos to hook your viewers and encourage them to watch more.

Step 4 – Develop a long-term strategy for your YouTube real estate channel.

One of the biggest mistakes businesses make with their YouTube is they just start uploading random content without a strategy. The key to a great channel is variety and consistency. Taking a look at what other agents are doing is a great way to get started.

Here are some content ideas to get you started:

  • Market Update Videos
  • Common Buyer & Seller Questions
  • Local Market Highlights
  • Listing Tours
  • Client Testimonials
  • Neighborhood Tours
  • FAQ Videos Showing Buyers How They Can Purchase Their First Home

Step 5 – Keep your real estate branding consistent.

Consistency in visual branding is key to looking professional. So make sure that when you’re setting up your YouTube channel that you’re sticking with the same profile picture as other social media channels. Also, make sure your logo, thumbnails and beginning and end card also match your branding.

Step 6 – Create Evergreen Content

Topical real estate content is important but timeless content can be just as impactful. Especially when you think about all the ways you can utilize these videos in other areas of your marketing: emails, website, social media, etc. Repurposing your videos will ultimately save you a ton of time.

Great ideas for evergreen videos for your YouTube channel are buyer and seller tips videos (think renovations with highest ROI, what not to do when applying for a home loan, etc.) as well as answering common buyer and seller questions (how much do I need for a down payment or should I update my home before I sell it?).

Step 7 – Optimize your videos for search.

Did you know that YouTube is the second largest search engine next to Google? That means there are a lot of opportunities to reach new potential clients with your videos. The best way to do this is to tap into your local market. Creating a YouTube Channel is essential for Real Estate Agents to be taken seriously. If you don;t have your own channel, it will make you look like your behind the time!

Creating neighborhood tours or local attraction reviews are a great way to do that. Also, make sure that you’re mentioning your location in video titles and descriptions. Those are easy ways to enhance your SEO and optimize all your videos for better discoverability in your area.

Creating a real estate YouTube channel is one of the best ways you can generate more traffic, enhance your brand awareness, and build an online presence that scales your business to the next level.

Once you start creating videos, you have endless opportunities to make content that educates, motivates and engages your audience. Not to mention, it’s also the most used social platform for consumers researching a new business.

YouTube Image Sizes

Channel Cover Sizes

The recommended size to upload your cover image on YouTube is 2560 x 1440 pixels.

Prior to uploading your cover image, you need to understand the safe area and how it is displayed on various devices.

  • TV display Size: 2560 x 1440 pixels resolution.
  • Desktop display Size: 2560 x 423 pixels.
  • Tablet display Size: 1855 x 423 pixels.

YouTube Profile Image or Channel Icon

800 x 800 pixels

Here’s a tip for your real estate channel icon. Make sure to use a consistent brand image for your icon. If you are your own brand, then use your photo and make sure it’s that its same across all Social Media platforms.

YouTube Thumbnail Size

While most online resources say to use 1280 x 720 pixels, I use 1920 x 1080 for all of my thumbnails. I always want to publish in the highest resolution possible. You can decide which size works best for you.

Youtube real estate thumbnail size