Social Media is Important For Realtors

Social Media is Important For Realtors

Social Media is Important For Realtors
SOURCE: National Association of Realtors “Real Estate in the Digital Age Report

Social Media is Important For Realtors for many reasons. Successful agents know that people choose someone who they like and trust. That’s why social media offers endless opportunities for realtors to build rapport, show off your personality, local expertise, and market knowledge. 

Plus, it doesn’t hurt that it’s used by billions of people every day. A recent National Association of Realtors survey confirmed this, finding that social media has gone from a nice-to-have to a must-have for any real estate agent’s marketing strategy. If you want to stay competitive and increase your brand’s reach, social media offers endless opportunities.

The Biggest Benefits For Realtors:

Lead Generation & Conversion

Social media is a gold mine for generating leads. First, it has millions of active daily users. Second, utilizing tools like hashtags can help your content reach new audiences. Third, it’s also been cited by REALTORS® for generating the highest quality leads.

Foster Relationships with Clients

Social media offers an easy way to stay connected with your sphere on a personal and professional level. By frequently liking, posting, and commenting, you’re showing your clients that you’re not just their real estate agent; you also care about them.

Increase Realtor Brand  Awareness

One of social media’s biggest marketing benefits is that it’s easy to get your content in front of people beyond your sphere of influence. By utilizing tools like hashtags and location tagging, you can tap into more of your local market, expand your brand awareness and build a reputation as a local expert.

I have been in the business since 2005 and have seen many technologies come and go. Whether you’re new or old in the business, I suggest you go with the core Social Media platforms like Facebook, Instagram, YouTube, and LinkedIn. Lastly, I would be remiss in not mentioning your Google business profile. A wealth of free resources and leads is available to you by utilizing everything that Google offers.